What are your goals, and what kinds of pop-ups accomplish those goals? Additionally, what problems can your pop-ups solve for your users? To create an effective pop-up strategy, you need to ask yourself a few questions. Duda data shows that out of one million live sites, 25% use GDPR-related pop-ups. There are also required pop-ups, such as cookie policies for GDPR compliance.
These pop-ups drive top-level conversion growth, and they typically offer a discount or encourage users to fill out a form.
For marketing, 8.4% of our live sites leverage pop-ups for marketing offers or to deliver timely information. There are pop-ups for marketing purposes, and then there are pop-ups for compliance needs. Knowing what type of pop-up you need will also keep users satisfied.
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